Blog authors.
Meet the smol team behind the words.
Who are the people sharing practical cleaning-know-how and honest insights? We're glad you asked...
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol (yes, she was there when it all began) is an advocate for making more sustainable living accessible to all with a strong focus in cleaning that’s heavy on dirt, lighter on the planet. With over a decade of hands-on experience of working with sustainable cleaning solutions, Catherine has tested hundreds of hacks to make tackling chores easier, safer and better for the planet.
Nay Gulsan, Regulatory & Compliance Manager
Nay is smol’s Regulatory Expert, specialising in regulations, safety, formulation and detergent science. With over 6 years of experience, she started her journey as a formulation chemist and has since conquered the technical field from toiletries, detergents and home fragrance. A nerdy know-it-all, passionate about doing the right thing, Nay is the expert in this space.
Gemma Humphreys, Suds in Schools Campaign Manager
Gemma is the driving force behind smol’s campaigns tackling hygiene poverty. Since joining smol in 2024, she’s been on a mission to prove that smol things really can make a big difference, leading the charge on our Suds in Schools initiative, Donate a Wash scheme, and our long-standing partnership with The Hygiene Bank charity.
Hilary Strong, Suds in Schools lead
Hilary has been building bold brands long before she joined smol. She started out at Unilever before going on to launch her own consultancy in Argentina, helping global giants, as well as scrappy start-ups, define what they stand for.
After joining smol in its early days in 2019, she became Chief Marketing Officer and our Suds in Schools lead in 2021. Now, she’s on a mission to shake up laundry and cleaning for good, helping more people choose products that are better for people and planet.