partnerships and affiliates.


smol things make a big difference.

pack of smol non bio laundry capsules being opened

smol partnerships.

From mainstream publishers to student residences, from parents-to-be apps to washing machine manufacturers, we partner with many different businesses. As a rule of thumb, these partners have strong sustainability credentials, a kindred approach to business and an audience that’s similar in size and demographics.

3 great reasons to work with smol:

smol is growing fast

Broad appeal, high-conversion (everyone needs to wash their clothes), steady roll out of new products.

we support our partners

Dedicated partnership team, bespoke content and editorial, exclusive activities and offers, robust tracking and reporting, automated payment when relevant.

amazing products

Planet-friendlier, superb performance, cruelty free and vegan, recycled and recyclable packaging, conveniently delivered to your door.

how can we work together?


some of our partners.

brand logos: olio, UpCirlce, Samsung, allplants, grubby, naked wines, thrift+, The Telegraph, BAM bamboo clothing