smol stories.
Looks like you’re in the right place to learn all about the smol revolution and what makes us tick.
Plastic-free lifestyle tips, ways to save money and carbon on your cleaning, no holds barred information about our products, packaging and people PLUS considering the issues facing today’s planet with practical ways we can ALL make a difference.
Chemical-free cleaning: why 40% of Brits are paying more for something impossible.
40% of Brits have paid more for “chemical-free” cleaning products.¹ There’s just one problem: chemical-free doesn’t exist. Here’s what to look for instead.
What do cleaning claims really make us think?
Chemical-free. Natural. Non-toxic. What do cleaning claims make us assume? See what smol research found and learn how to look beyond the buzzwords.
The Chemical Edit: what cleaning claims really mean.
Chemical-free cleaning doesn’t exist. Decode claims like non-toxic, natural and eco-friendly, discover what really matters, and why less can be smarter.
What Brits think about cleaning chemicals: our survey of 2,000 UK adults.
New smol research of 2,000 UK adults shows confusion around cleaning chemicals, “chemical-free” claims and product labels. Explore our findings.
smoltalk - September 2026.
….Check out the September smoltalk here!
Is smol cruelty free? Here’s what our approval really means.
smol is approved by Cruelty Free International, the organisation working globally to end animal testing. And getting their stamp of approval means doing a lot more than just sticking the words “cruelty free” on a pack.