Heavy on dirt, lighter on the planet.

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white laundry hanging on a washing line with a blue sky. Text: heavy on dirt, lighter on the planet.

we match the big brands.

minus the waste and greenwashing.

Some say you can’t go hard on grime and go easier on the planet. But our customers (and lab tests) say otherwise.

From bio capsules that smash 97% of baby food stains¹, to dishwasher tablets that conquer 48-hour dried-on mess, smol’s award-winning range doesn’t just go toe-to-toe with the big names… it often comes out cleaner.

We don’t do greenwashing. We don’t call ourselves “eco.” We just make powerful cleaning products with lower carbon emissions, less single-use plastic, and clever formulations that skip the pointless chemicals but keep ALL the performance.

Big results. smol footprint.

superior results.

Let’s take laundry (it’s our first love). smol doesn’t just match the big brands, it often beats them. Independent testing shows our bio capsules deliver superior results to a leading brand, even when washing at just 20°C. They remove 86% of curry stains, 67% of body grime, and 94% of beef fat.¹

They’ll even go after those sweat, body odour and yellowy armpit and collar marks that usually hang around. And because there’s no bleach, colours stay bright.

Oh, and the plastic packaging? Nowhere to be seen. Not now, not ever.

designed for impact.

We’ve made it easy to clean brilliantly and tread lighter.

From 89% lower carbon emissions² with our foaming handwash (compared to liquid soap) to water-saving refill tablets and concentrated formulas. Every smol switch adds up to an even bigger difference.

Our refillable bottles-for-life help cut single-use plastic across your home, and since 2018 we’ve stopped nearly 5 million litres of water from being needlessly shipped.

Heavy on dirt, lighter on the planet.