hygiene poverty.

a hidden crisis forcing children out of classrooms.

This isn’t your usual Back to School window.


The uniforms are real. Worn by children who have felt the worry of going to school in unwashed clothes because they live in hygiene poverty. Some of the uniforms are visibly marked. Others, you may not notice. But many haven’t been cleaned in weeks.


And for a child? It’s not just the marks. It’s the smell. The shame. The fear of being singled out.


Hygiene poverty forces pupils out of classrooms. Nearly 3.6 million kids in the UK have experienced it and almost a third of teachers say they see it happening every day.

get involved.

No child should miss school because of dirty laundry.


From donating to nominating, there are quick and easy actions we can ALL take to fight hygiene poverty, and you’re in exactly the right place to start.

keep updated on the campaign.

Want to see the difference your support makes?


Follow us on Instagram or Facebook for updates, real stories from those affected, and campaign wins out in the world. Or email us on sudsinschools@smolproducts.com if you have any questions.