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lady puts washing into machine with smol capsules

5 reasons to switch to smol laundry capsules.

08 Mar 2022

1. Free trial & regular delivery.

Start with our FREE TRIAL and never add laundry detergent to your shopping list again!


Tell us how many washes you do a week and we’ll deliver your capsules through your letterbox exactly as and when you need them. Cancel, skip or pause any time, you're in control.

2. Powerful performance.

smol capsules are industry tested to prove brilliant cleaning power. Powerful surfactants keep whites bright, whilst a bleach-free formula protects colours from fading. Whereas powder takes time to dissolve, our capsules get to work straight away working brilliantly at lower temperatures and quicker cycles.

smol non bio laundry capsule box on kitchen worktop

3. smol price.

We’ve started a revolution to clean up the planet because we’re fed up with expensive eco brands that don’t work. We deliver high-performing cleaning products that are great for you and better for the planet… all at a fair price.

4. We’re vegan and cruelty free.

We are proud to say all our products are cruelty free, Cruelty Free International approved and 100% free of any animal derived ingredients.

cruelty free international logo, recycling logo, 100% plastic free logo

5. 100% plastic free.

Our laundry capsules come in FSC approved cardboard, that’s home-compostable or fully recyclable. No more virgin plastic bottles that aren’t recycled and no more powder cardboard boxes laminated in plastic. Our capsules are also certified free from microplastics by Flustix.


Washing with powder releases around 3 x the plastic microfibres from your clothing than washing with capsules (which have the same impact on microfibre release as washing in water alone).* Another great plastic-saving reason to switch to smol!

*Microfiber release from real soiled consumer laundry and the impact of fabric care products and washing conditions 2020 Lant, Hayward, Madusha, Peththawadu, Sheridan, Dean.

catherine green, a woman with long blonde hair is looking at the camera smiling against a blue green background

Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.

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