heavy on dirt, lighter on the planet.

same clean. less weight.

Household cleaning giants love to go heavy.

• Laundry pods that weigh more.
• Bottles bloated with unnecessary water.
• Formulas stuffed with chemicals you didn’t ask for.

Things get clean, but at what cost? Extra carbon, extra packaging, extra waste.

smol takes a different approach. We’ve proven that cleaning brilliantly doesn’t mean piling on the bulk.

laundry legends.

smol laundry capsules go head to head with the big guys - but come out cleaner:¹

• Our bio has more stain removal power than many of the big brands.
• smol non-bio gives whiter whites than big brand names.
• Tests show smol gives better results on everyday stains like food, grease, grime, oil, drinks and even body odour.
• Our capsules give a 35% lower carbon footprint vs big brand pods (through production + delivery).
• And they weigh less too (14.8g vs up to 27g for big brands) = less waste, less bulk, less carbon.
• Because our capsules are designed for cold washes, you can cut your footprint even further just by turning the dial to 20°C. Same clean. Less carbon.

smart support acts.

• smol stain gel waves goodbye to over 20 common household stains. And when paired with our smol bio capsules, you’ll get 27% better stain removal overall, and 35% better grease removal.¹ Talk about a power couple!

• As for our scent-sational fabric conditioner? It really gets the job done with a fraction of the liquid the big brands use. Why pour 35ml when 8ml does the trick? That’s beautifully soft fragrant laundry with 76% lower carbon emissions¹ compared to a similar traditional fabcon. A pretty stellar cut.

kitchen kudos.

And beyond laundry? The results just keep getting better.¹

• smol 3-in-1 dishwasher tablets tackle 48-hour dried-on grime, matching big brands.
• Our plant-powered washing up liquid is proven to match big brands and it even works in cold water.
• smol foaming handwash lasts longer than traditional liquid soaps AND is cheaper than them too! (all this PLUS 89% lower carbon emissions).
• And for surfaces? Our multi-purpose spray matches the big brands but cuts carbon by 91%.

planet points.

Cleaning with smol really does give you all the results you’d expect from the big brands - just with less plastic, carbon and chemicals.

• 89% lower carbon emissions for foaming handwash vs liquid soap.
• 91% lower emissions for sprays vs traditional cleaners.
• 76% lower carbon emissions for fabric conditioner vs traditional fabric conditioners.
• Millions of litres of water saved from needless shipping since 2018.

The stats speak for themselves. smol really is heavy on dirt, lighter on the planet.