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washing machine with leaves, text: cleaner greener laundry.

how to pick a more eco washing machine.

23 Jun 2025

Laundry might not be glamorous, but it’s essential.


With the average UK household powering through 270 loads each year¹, the humble washing machine plays a BIG role in our lives. 


But as more of us look to cut our carbon footprint, the search for a new washing machine isn't just about getting your clothes clean - it’s about doing so more sustainably.

why look for a more eco machine?

The days of bashing our laundry against a rock in the middle of a river have passed! 


Today, our washing machines are tech marvels, boasting features like AI-assisted stain removal and steam cleaning. But beyond the convenience, modern machines are now stepping up their eco credentials.

By choosing an energy-efficient washing machine, you’re not just saving on your utility bills - you’re reducing your carbon footprint.

energy ratings decoded.

Understanding energy ratings is super important when selecting the most energy-efficient washing machine. 


These ratings, which now range from A to G (a change from the previous A+++ to D system), provide a snapshot of a machine's efficiency. 


A-rated machines are the shining stars of energy efficiency, BUT it’s worth noting that the rating refers to energy use, NOT water usage. Always check both to find the greenest option.

key features.

1. drum capacity.


Think about your laundry habits. A 7-8kg drum suits most households, but larger families might benefit from a 10kg drum. A larger drum capacity lets you do fewer, larger loads… which means you’ll end up saving energy and water. 


2. spin speed.


The option for higher spin speeds (1,200-1,400 rpm) will let your machine remove more water from your laundry… which in turn means reduced drying times. So if you have to rely on a tumble dryer, dehumidifier or heated airer this could save you money and energy. 


3. eco cycles.


Eco-friendlier washing machines offer more specific eco programs designed to use less water and less energy. 


These settings take quite a bit longer to run which puts a lot of people off… they assume a longer cycle uses more energy. BUT because these cycles operate at lower temperatures and use less water… they actually gobble up far LESS energy than the standard programs. 


4. smart features.


App connectivity, AI-driven cycles and energy consumption tracking are all useful tools that can help optimise your laundry habits, making it easier to choose energy-efficient options every time.

Machines with load-detection technology will actually adjust their water and energy use based on the load size, which is a great way to ensure no resources are wasted. 

watch-outs.

Be wary of machines that boast high energy efficiency but have poor water management. A great energy rating of A - doesn’t necessarily equate to overall eco-friendliness if water consumption is high.


And remember, a more eco-friendly washing machine is a long-term investment, and just as for all appliances - proper maintenance is key. Regularly clean your machine to keep it running at its best.


By focusing on key features like drum capacity, spin speed and smart technology, you can find a machine that meets your needs while supporting a sustainable lifestyle. Remember, every load washed with an eco-conscious approach is a step towards a cleaner planet.


So, next time you’re in the market, look for the energy-efficient washing machine that ticks all the right boxes - because a greener laundry day is a win for everyone.

¹ lovetolaundry.com 2023