23 Mar 2026
smol’s great value cheat sheet.
- Get a free trial of smol laundry capsules (bio, non-bio or fragrance free) and dishwasher tablets.
- smol products are super concentrated, meaning you use less per wash.
- Refer a friend and receive £6 smol credit (or donate it to Suds in Schools).
- smol sells direct to customers, cutting out retail mark-ups.
- smol dishwasher tablets combine detergent, rinse aid, salt support and glass protection in one tablet.
Cleaning products are something most of us buy on repeat and probably without thinking too much about it, or how much of our monthly budget they’re using up!
But when you add up the cost of laundry capsules, dishwasher tablets, fabric conditioner, surface sprays and more… those repeat purchases can soon add up.
At smol we believe great cleaning shouldn’t mean paying over the odds.
Check out these five ways smol keeps things working hard for your home and your wallet.
1. Free trials so you can try before committing.
Trying something new shouldn’t feel like a gamble.
That’s why smol offers FREE TRIALS on key products, so you can test them at home before deciding if they’re right for you.
Why not try:
- Our Laundry Capsule trial pack (choose bio, non-bio or fragrance free)
- Our Dishwasher Tablet trial pack
You just pay the postage. You can see how they perform in your own home, on your own laundry and in your own dishwasher before deciding on a delivery schedule that works best for you.
No pressure and no giant supermarket box to finish if it’s not for you.
2. Super-concentrated formulas mean you use less.
Another way smol delivers value is through carefully concentrated formulas.
So many cleaning big brands use large amounts of water or bulk filler ingredients that increase bottle or dosing size without improving performance. smol does things differently. Our formulas are designed to be highly concentrated, meaning you use less product each time. For example:
- smol Laundry Liquid is up to 45% more concentrated than some big-brand liquids¹
- smol Fabric Conditioner uses just 8ml per wash where some big brands recommend around 25ml per wash
Using less product per clean means:
- bottles last longer
- less product is wasted
- fewer deliveries are needed over time
All of which adds up to better value in the long run.
3. Refer a friend and earn £6 credit.
Love smol? You can pass it on and earn smol credit.
When a friend joins smol using your referral link, you’ll receive £6 smol credit to use on your next order.
OR you can donate that £6 to support our Suds in Schools initiative, helping provide free laundry access for schools supporting kids facing hygiene poverty.
Not bad for simply sharing something you already love.
4. The Essentials Bundle helps you save on starter swaps.
Switching lots of household products at once can get expensive.
So we created the smol Essentials Bundle so you can try our most-loved cleaning swaps in one go, without spending a fortune.
- Laundry Capsules
- Dishwasher Tablets
- Multi Purpose Spray (bottle-for-life with refill tablet)
- Foaming Handwash (bottle-for-life with refill tablet)
Bought individually these products would cost around £9. But with the Essentials Bundle you can get them for just £5. That’s a saving of around 44%.
Four clever swaps. One smol price.
5. Clever formulations that replace multiple products.
Sometimes value comes from buying fewer products altogether.
Take dishwasher tablets as an example.
In many households, a full dishwasher routine means:
- dishwasher detergent
- rinse aid
- dishwasher salt
- glass protection products
Using these separately adds up. Based on typical supermarket pricing, buying all four products individually works out at around 30p per wash.²
smol Dishwasher Tablets combine all these elements in one tablet. At around 22p per wash, that means fewer products to buy, fewer bottles cluttering the cupboard, and potentially lower overall cost too.
smol things make a big difference.
When it comes to household cleaning, value isn’t just about the price on the shelf. It’s about how long products last, how well they work, and how many things they replace.
smol value FAQs.
Are smol products cheaper than supermarket brands?
smol focuses on delivering strong performance and good value, rather than simply being the cheapest option on the shelf. Because our formulas are highly concentrated and delivered directly to customers, many people find smol products last longer and offer brilliant overall value compared with traditional supermarket cleaning products.
How concentrated are smol cleaning products?
Many smol products are designed to be more concentrated than mainstream alternatives.
For example, smol Laundry Liquid can be up to 45% more concentrated than some big-brand liquids.
How does the smol referral scheme work?
When a friend signs up using your referral link, you receive £6 smol credit to use on your next order. You can also choose to donate that £6 to Suds in Schools, helping provide free laundry support for children experiencing hygiene poverty.
What is included in smol dishwasher tablets?
smol Dishwasher Tablets are all-in-one, combining:
- Detergent
- Rinse aid
- Salt
- Glass protector
Can I try smol before committing?
Yes. smol offers FREE TRIALS on their Laundry Capsules and Dishwasher Tablets. You simply pay the postage to try them at home.
¹ Based on laboratory analysis comparing recommended wash doses and dry matter concentration of leading UK laundry liquids (Persil Bio Liquid and Fairy Non-Bio Liquid) with smol laundry liquid.
² Estimated cost per wash based on example pricing (Sainsbury’s) for dishwasher detergent powder (£4 per 1kg), rinse aid (£4 for 80 washes), dishwasher salt (£4 for 2kg) and glass protector (£7 for 50 washes). Assumes 20g detergent per wash and dishwasher salt lasting approximately 124 washes. Prices and usage may vary.
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol is an advocate for making more sustainable living accessible to all with a strong focus in cleaning that’s heavy on dirt, lighter on the planet. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet.
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