05 Mar 2025
March is here, and with it comes B Corp Month!
At smol, we’re buzzing to celebrate what it means to be part of the incredible global B Corp community. But if you’re not quite sure what being a B Corp is all about, let us guide you through this planet-loving, people-prioritising movement and why we’re so proud to be involved.
what is B Corp?
B Corp Certification is no ordinary achievement. It’s the gold standard for companies committed to seriously high levels of social and environmental performance. Think of it as a community of businesses that believe in:
- Prioritising people and the planet over profit
- Using business as a force for good
- Being the change they seek in the world
From reducing carbon emissions to boosting employee well-being, B Corps put their money where their (more sustainable) mouth is.
At smol, we live these values every day. Our mission is, after all, to clean up the planet! We’re slashing carbon, cutting down on chemicals, and ditching single-use plastic. Being B Corp-certified inspires us to keep raising the bar while nudging the big brands to #bemoresmol.
a global movement.
The B Corp community is growing fast, and it’s changing the world as it grows. As of 2024, there were over 9,000 certified companies in 103 countries, across 162 industries. Together, they positively impact more than 850,000 workers worldwide. All pretty amazing.
And B Corps aren’t just talking the talk - they’re actually making real change. Check out these achievements:
climate champions.
B Corps have committed to reducing greenhouse gas emissions by 45% by 2030, going even beyond the Paris Agreement goals. In the US, 76% of B Corps have adopted carbon-cutting measures (compared to 51% of non-B Corps).
better workplaces.
B Corps are 2.5x more likely than non-B Corps to offer paid volunteering days and 55% more likely to contribute to employees’ health insurance. Women hold 33% of executive roles in B Corps, compared to just 21% in traditional businesses.
and in the UK…
The UK boasts over 2,000 B Corps and the movement is really taking off for us Brits.
london calling.
There are 500+ B Corps in our capital city alone - making London the city with the most B Corps globally.
money makers.
UK B Corps generate a jaw-dropping £17 billion in revenue and employ over 50,000 people.
These brands are thriving, showing faster turnover growth (27% vs. 5%) and higher headcount growth (14% vs. 1%) than non-B Corps.
why smol joined the B Corp movement.
We created smol to do more than clean your clothes. We wanted to clean up the cleaning industry itself! Becoming a B Corp was the natural next step—proof that we’re running our business for the benefit of the planet, our people, and YOU our customers.
For us, B Corp is about building a business we’re proud to work for while pushing others to follow our lead. Together, we can inspire change and make sustainable living the norm. Take our world-first laundry capsule packs (launched in 2020). They turned detergent packaging on its head and forced the big brands to copy our moves.
here’s to Gen B.
So, what’s next? As proud Gen B’ers, we’re here to keep championing the B Corp mission, to cut carbon, save resources, and celebrate all the ways business can be a force for good.
Let’s take a moment this March to reflect on what we can achieve when purpose meets profit.
N.B. All B Corp stats taken from:
B Corporation
The UK B Corporation Movement