20 Feb 2026
why smol = smaller carbon footprint:
- Life Cycle Analyses show smol products have up to 90% lower carbon footprints than big-brand equivalents.
- Smaller, smarter products with super concentrated liquids + tiny rehydratable tablets = less packaging, less shipping weight, less carbon.
- Bottles for life are 100% recycled plastic or aluminium (never virgin), used again and again.
- Plastic-free cardboard refills keep single-use bottles out of the loop.
- Designed as cool wash champions to wash at 20°C and cut a laundry product’s footprint by 40%+.
- Grouped deliveries let multiple upcoming orders arrive in one box, slashing delivery emissions.
We all know the planet’s heating up. Decades of “profits first, planet later” thinking have piled carbon into the atmosphere, and now the climate crisis is staring us in the face.
The good news?
We can all make swaps that add up to a smaller footprint… and smol is one of the easiest wins going.
6 ways smol slashes your carbon footprint.
1. clever concentration.
Our formulas pack all the cleaning power you need into smaller doses.
- Laundry capsules: 35% lower footprint than mainstream pods thanks to smaller, lighter doses.¹
- Fabric conditioner: 77% less liquid, fillers, and pointless chemicals per wash = 76% lower footprint than the leading benchmark brand.¹
- Laundry liquid: 35% lower footprint on production + delivery vs the benchmark.¹
Smaller products = fewer raw materials, less packaging, and less carbon from transport.
2. bottles that stick around.
- Every smol bottle-for-life is made from 100% recycled plastic or 100% recycled aluminium.
- Producing bottles from recycled plastic uses 75% less carbon than making them from virgin plastic.² And making bottles from recycled aluminium uses 95% less energy!³
- You keep your bottle, we send refills. That’s one less single-use bottle made, shipped, and binned… over and over again.
3. no more shipping water-heavy products.
- Why send litres of water sloshing around in trucks when you can add it at home?
- Refillable surface sprays with tablets for a 90% lower footprint than supermarket sprays.
- Avoids the 17 plastic bottles the average home uses each year.⁴
- Foaming handwash: 89% lower footprint than liquid soap thanks to featherweight tablets that rehydrate with water from your tap.
4. championing the cool wash.
Hot water is one of the biggest carbon culprits in laundry, washing up and handwashing. Luckily smol capsules and liquid are designed to give fantastic results when washing on cold.
- Laundry capsules: Dropping from 40°C to 20°C cuts your wash footprint by 41%.¹
- Fabric conditioner: Switching from 30°C to 20°C saves 40% energy.¹
- Foaming handwash: Nearly 60% of its footprint1 comes from using hot water when you wash your hands. Science says cold cleans just as well.
5. fewer, fuller washes.
- Half loads use almost the same water and energy as full ones. But for much less clean laundry.
- Our LCAs show at-home use often accounts for 70%+ of a product’s footprint. Washing less often and making those loads count is one of the simplest ways to cut carbon.
- Check out smol washwell tips to help you cut your carbon footprint even more.
6. smarter delivery.
- Our grouped delivery system bundles several of your upcoming orders into one box.
- Same amount of smol, fewer deliveries.
- Less packaging.
- Lower delivery emissions.
future plans.
All this to say… it’s just the start.
There are many more ways we can cut carbon via cleaning and to name just a few ideas, we’re currently looking at:
- Further reducing packaging across product ranges.
- Expanding our range so even fewer single-use bottles are needed.
- Pushing concentration tech even further so every ml or gram packs maximum punch with minimum carbon.
The bottom line is that with smol, you’re not just cleaning your home, you’re cleaning up your footprint. And that’s one simple swap the planet will thank you for.
carbon footprint FAQs.
does washing on cold really make a difference?
Absolutely. Washing at 20°C instead of 40°C can cut a laundry product’s footprint by around 40%.
is recycling really worth it?
Yes. Recycling cardboard uses 25% less energy than making it new, and recycling plastic saves significant carbon compared to producing virgin plastic.
what’s the easiest swap for instant carbon savings?
smol refill systems. Keeping your bottle-for-life and topping it up cuts carbon from manufacturing, transport, and disposal.
how does grouping deliveries help?
Fewer trips = fewer emissions. Our grouped delivery system cuts packaging and combines orders to reduce the carbon of each delivery.
can small changes really make a big difference?
100%. That’s the whole point of smol. When lots of people make small swaps, the carbon savings add up fast.
¹ Assessment for Life Cycle Analysis by Independent Sustainability Experts eLoop
² Recycle Track Systems 2022
³ Aluminium Institute 2019
⁴ Zero Waste Week UK throws out 468 million spray bottles from household cleaning products each year. 28 million households in UK (office national statistics)