03 Apr 2025
If you’re wondering why exactly you should choose smol for your household cleaning, you’ve come to the right blog!
Here at smol, we’re not just shaking up your cleaning routine - we’re flipping the script on what it means to clean green. Who says you can’t help save the planet, smash stains AND save a bit of money all at the same time?
We’ve started a cleaning revolution that’s kinder to the planet, tough on grime and gentle on your wallet. And the best bit is how easy it is for YOU to make a difference…
5 BIG reasons to choose smol.
Yep, we’re a small brand. But we’re having a BIG impact… take a look:
1. sustainability: the greener clean.
smol leads the charge in sustainable cleaning.
- ditching single-use plastic: by switching out your boring big brand cleaning products to our refillable bottles-for-life, cardboard packs and plastic-cutting refill cartons you’re instantly a waste-cutting superhero.
- lower carbon footprint: having your cleaning products arrive as lightweight refill tablets mean far lower carbon emissions from transport. Life Cycle Analysis backs this up. Switching to smol for your laundry capsules means a 35% reduction in carbon emissions, an 89% cut for foaming handwash and a massive 91% reduction for our sprays! ¹
- no excess water shipping: so many big brand cleaning products are mostly water. Ours aren’t. Our super concentrated liquids are legendary carbon cutters. Simple.
- scrapping unnecessary chemicals: cleaning your home with smol means you’ll enjoy effective formulas with fewer pointless chemicals for you and the planet.
- cruelty-free & vegan: like us, you probably don’t want animals harmed just so you can wipe down your surfaces… and there’s really no need. All our products are vegan and Leaping Bunny certified which means you can be clean and be kind.
2. performance: powerful, proven results.
Forget the myth that greener cleaning means compromising on performance. smol delivers results that rival (and sometimes beat) the big guys. Here’s what you’ll love:
- laundry capsules with serious grime-busting power - even on a cold wash! And our bio’s had an extra boost with enzymes to target sweat and body grime like a boss.
- fabric conditioner that’s even MORE FAB with a choice of THREE touch-release fragrances: it’s tech that keeps your clothes smelling fresh with every touch.
- award-winning dishwasher tablets (voted best all round tablet by BBC Good Food) with no need to add rinse aid, salt or glass protector… it’s all included in one powerful pink tablet!
- refillable cleaning sprays that perform as well as the big brands. A multi purpose spray to degrease your kitchen like a demon and a foaming bathroom cleaner to tackle soap scum and limescale like a legend.
3. fighting hygiene poverty: cleaning with care.
We believe no one should have to choose between eating and staying clean. Our customers believe this too and together we’re able to make a real difference to those facing hygiene poverty:
- suds in schools: thanks to the generosity of our customers and help from The Hygiene Bank charity we’ve set up 100 (and counting) sites with free-to-use mini laundrettes in schools to help children access clean uniforms.
- donate a wash: being a smol customer means it’s never been easier to fight hygiene poverty. Join the thousands who have added donate a wash to their laundry or dishwash plan. We’ve donated over 2 MILLION WASHES to those in need so far: that’s over 2 million moments of dignity and care for people who need it most. Thank you for making it happen.
4. convenience: cleaning on your terms.
Life’s too short for supermarket scrambles and running out of essentials. That’s where you’ll LOVE smol’s smart delivery:
- so many smol products come in letterbox-friendly packaging which means there’s need to wait in for the postie.
- bespoke schedules that really do just work for YOU. Get your smol weekly, monthly or whenever you like really... it’s your plan so make it work your way.
- cleaning with smol means no more mad supermarket dashes when you run out of stuff. You can wave goodbye to cleaning aisle rage and hello to effortless reordering.
- it feels good to never run out. Finally you can forget the “did I remember laundry capsules?” panic.
5. great value: affordable impact.
Switching to smol proves that cleaning up the planet shouldn’t cost the earth. It’s a strong cleaning performance at a price that works for everyone.
- we’re often cheaper than the big brands. Now you can have top level cleaning without the top level price tag.
- fair pricing for a better future. The more affordable we are, the bigger the change we can make together.
- And we’ll never compromise on quality. You deserve cleaning products that actually work without breaking the bank.
When you’re part of the smol revolution, you’re part of a tremendous mission to clean up the planet. Cleaner clothes, happier homes and a greener future are just a click away.
¹ through production and delivery eLoop 2020 Independent Sustainability Experts