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A smiling woman with wavy blonde hair stands by a bright window, holding out a sage-green scarf with a feather print so it moves in the air. The text on the image reads “Scent that moves with you.”

How does touch-activated fragrance work?

11 Nov 2026

Laundry Reset uses touch-activated fragrance technology.
Tiny fragrance capsules settle onto fabrics during the wash.
Movement and friction help release little bursts of scent.
The fragrance can return when you put on a top or make the bed.
It helps fragrance last long after laundry day.
Both Laundry Reset Liquid and Laundry Reset Softener use this technology.
Pair them for double the fragrance.

Some laundry fragrances make a statement as you open the washing machine.

It’s lovely. But it’s over too soon.

When we developed Laundry Reset Liquid and Softener, we wanted the fragrance to keep finding you as you go about your day.

Which is where touch-activated fragrance comes in.

What is touch-activated fragrance?

Touch-activated fragrance is a technology that is designed to release scent in response to movement and friction.

Part of the Laundry Reset fragrance is held inside tiny fragrance capsules, which settle onto fabrics during the wash. And instead of releasing all the scent at once, some of that fragrance waits until your laundry moves.

So maybe you pull on a jumper or you make the bed… that movement can help release another little burst of scent.

A woman in a white dress at a worktop in a bright, light-filled room, smelling a bottle of Laundry Reset, with a second bottle standing on the table in front of her.

Why is that a good thing?

Because fragrance can really lift your mood! So you can enjoy your own beautifully scented moments ongoing, rather than just while you’re standing next to the washing machine.

Fragrance can remind us of places, people and times that we love. Touch-activated technology helps keep that memory going, so those little scent moments can find you again long after laundry day.

Does Laundry Reset Liquid have touch-activated fragrance?

Yes.

Every Laundry Reset fragrance uses touch-activated technology, and each scent is available as a Laundry Reset Liquid and matching Laundry Reset Softener.

Use either one on its own, or pair the two when you want the fullest fragrance experience.

A bottle of Laundry Reset Non-Bio Liquid in Wild Rose & Patchouli beside a bottle of Laundry Reset Fabric Softener in the same fragrance, standing on a wooden worktop next to a stack of folded knitwear and linen and some wooden pegs.

Why pair Laundry Reset Liquid and Softener?

The Laundry Reset Liquid gives you a powerful non-bio clean while adding your chosen fragrance.

The matching Laundry Reset Softener leaves fabrics wonderfully soft while adding another layer of exactly the same scent.

Together, you get double the fragrance, with touch-activated technology helping that scent continue finding you as your laundry moves.

GET LAUNDRY RESET

Touch-activated fragrance FAQs.

catherine green, a woman with long blonde hair is looking at the camera smiling against a blue green background

Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.

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