View all stories

Nine smol Laundry Reset bottles in a row on a pale surface, in lilac, orange, peach, cream, sage green, pink, brown and grey, with one bottle lying on its side beside its cap and some white flowers. Text above them reads “Where will your laundry take you?”

Meet your Laundry Reset.

12 Nov 2026

Laundry Reset puts beautiful, long-lasting fragrance front and centre.
Choose from 5 signature scents, each created with perfume experts.
Touch-activated fragrance releases as your clothes move throughout the day.
Every Laundry Reset Liquid has a matching Softener Reset.
Powerful Non-Bio formula cleans brilliantly without enzymes.
Each bottle includes a dosing cup, so measuring is simple.
Formulas are dermatologically tested.

Hands up if you have a favourite fragrance!

Does it take you places?

Perhaps the scent of jasmine brings back a warm evening on holiday. Or maybe some aromatic rosemary reminds you of your grandparents’ garden when you were a child.

That connection between fragrance, memory and mood is the idea behind Laundry Reset: our new, scent-led Laundry Liquid and matching Softener, created for people who want beautifully layered fragrance for their laundry.

Bottles of smol Laundry Reset Liquid and Laundry Reset Softener in No.16 Jasmine & Cedarwood, standing side by side against a sage green backdrop with jasmine flowers and leaves at their base.

What is Laundry Reset?

Laundry Reset is smol’s hi-scent laundry collection, combining powerful non-bio cleaning with 5 beautifully layered fragrances.

Each fragrance comes as:

Laundry Reset Liquid, for a powerful, non-bio clean and long-lasting scent.
Laundry Reset Softener, for softer laundry and an extra layer of matching fragrance.
The Laundry Reset Pair, bringing both together for double the fragrance.

Use the Liquid or Softener on its own, or pair the two to turn the scent all the way up.

A smiling woman in a white dress standing at a worktop in a bright, light-filled room, holding a bottle of Laundry Reset up to her nose to smell it. A stack of folded laundry and a wicker basket sit behind her.

What makes Laundry Reset fragrance so different?

Working with perfume experts, we developed each fragrance using carefully balanced top, middle and base notes.

It’s not just one blast of scent. The layers unfold over time. Brighter top notes are the first you’ll notice, before the mid and base notes emerge and linger.

But what we really wanted was for that fragrance to return when you were living in your laundry: pulling on a jumper, making the bed, or giving someone a hug.

So we’ve used touch-activated fragrance technology.

As your clothing moves, scent releases for beautiful fragrance throughout your day.

An animation cycling through the five Laundry Reset Liquid and Softener pairs: No.16 Jasmine & Cedarwood, No.13 Wild Rose & Patchouli, No.7 Lavender & Sage, No.42 Neroli & Amber and No.4 Palo Santo & Cardamom. Each is shown with its fragrance ingredients, such as flowers, leaves, cedarwood or cardamom.

The 5 Laundry Reset fragrances.

Different fragrances take you to different places. And that’s kind of the point.

Fragrance	How do you feel?
No.16 Jasmine & Cedarwood	Happiness, built in. Jasmine and cedarwood create a bright, uplifting scent that brings lightness to your day.
No.13 Wild Rose & Patchouli	A fragrant love story. Wild rose and patchouli give a soft, romantic scent. Elegant, yes. But also a little bit undone.
No.7 Lavender & Sage	Less noise, more calm. Lavender and sage are beautifully blended to soothe the senses and bring a little calm to your day.
No.4 Palo Santo & Cardamom	Slow everything down. Soft palo santo and spiced cardamom give a warm, grounding scent that stays, for a sense of calm wherever you go.
No.42 Neroli & Amber	Here’s a fresh, sunlit scent to brighten the mood. Sparkling citrus and soft amber feel like a good day ahead.

A bottle of Laundry Reset Liquid and a bottle of Laundry Reset Softener in No.7 Lavender & Sage on a wooden worktop, next to a stack of folded knitwear, wooden pegs and a tap.

Why pair Laundry Reset Liquid with the Softener?

Laundry Reset Liquid and Softener work beautifully together.

The Liquid cleans and fragrances your clothes during the wash. The matching Softener adds softness while layering more of the same scent onto the fabric.

BUT, you certainly don’t have to use both.

Laundry Reset Liquid delivers fragrance and a powerful clean all by itself.

Is Laundry Reset Liquid a Non-Bio for sensitive skin?

Laundry Reset Liquid has a powerful non-bio formula, which means it cleans without enzymes.

Non-bio is a popular choice for families and everyday laundry. It still works brilliantly at lower temperatures and can be used on a quick wash, but it tends to be favoured by those with more sensitive skin.

Laundry Reset Liquid and Softener are also dermatologically tested.

A smiling woman pouring Laundry Reset Liquid from a lavender-labelled bottle into its dosing cap, with a washing machine door behind her.

How to use Laundry Reset Liquid.

Each Laundry Reset Liquid has a cap that doubles as a dosing cup so measuring is simple.

Measure 20ml of Laundry Reset Liquid.
Pour it into the detergent compartment of your washing machine drawer.
Add your laundry and choose the appropriate cycle.
After use, rinse and dry the dosing cup before replacing it.

How to use Laundry Reset Softener.

Measure the recommended dose using the dosing cup provided.
Pour it into the fabric softener compartment of your washing machine drawer.
Do not pour fabric softener directly onto clothing.

Fabric softener is not recommended for every material. Check care labels before using it on items such as specialist clothing.

Close-up of a Laundry Reset bottle with a visible moulded fibre seam and a peach label, against a softly blurred warm wooden background.

All in a paper bottle?

We wanted Laundry Reset to feel different inside and out.

Millions of single-use plastic laundry bottles are sold in the UK every year. So we’ve bottled Laundry Reset in the UK’s first paper fibre bottle for laundry.

Its moulded fibre body is made using cellulose from responsibly managed sources, and once it’s empty just pop it in your paper and card recycling (the cap can go in with your plastics).

And yes, we think it looks rather lovely too. Laundry fragrance this good deserves better than a bottle you want to hide in the cupboard.

GET LAUNDRY RESET

Laundry Reset FAQs.

catherine green, a woman with long blonde hair is looking at the camera smiling against a blue green background

Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.

ABOUT OUR AUTHORS