08 Sept 2025
Same clean. Less carbon, chemicals and plastic.
Think big-brand cleaning performs better? Think again.
smol matches or beats them on stains, shine, and sparkle, while slashing the weight, waste, and carbon.
Household cleaning big brands can’t help but go heavy.
- Laundry pods that weigh more.
- Formulas packed with extra pointless chemicals.
- Bloated bottles full of heavy water you didn’t ask for.
Sure, clothes get clean… but it takes 27g of product (looking at you Persil), a whole lot of packaging, and way more carbon to get there. The big-brands just keep piling on the waste. On your shelf. On the planet.
capsule competition.
But let’s look at smol laundry capsules compared to a big brand like Persil.
smol delivers:
- 42% more stain removal than a big brand
- Whiter whites than big brand names with both bio and non-bio
- Better results on stains like food, grease, grime, oil, drinks and even body odour than the big non-bio brands
And don’t forget, when you pair smol bio + smol stain gel, stain removal improves by: +27% overall and a massive 35% on grease stains alone!
Of course our laundry capsule performance doesn’t stop there. Want to lower your carbon footprint and STILL get great cleaning? Just turn down the temperature and wash on cold. They’re designed and tested especially to work brilliantly on colder washes, if that’s how you want to wash… even on a 20°C 30 minute cycle.
All this AND another 35% reduction in carbon² just by swapping your laundry capsule from a big brand pod to a smol one. Those massive pods are full of pointless fillers you don’t need for a brilliant clean.
Compare with Ariel
P.S. our laundry liquid also outperforms big brand names both in bio and non-bio.
beyond laundry.
It’s not just your clothes. smol matches or beats the big brands in every room of the house.
kitchen kudos.
smol dishwasher tablets tackle 48-hour dried-on grime with a clean to match the big brands but at 22p per wash we’re cheaper than the 25p³ that Finish charge. And that’s not all:
Prefer to handwash your dishes?
Don’t forget smol washing up liquid. For dazzling results proven to match the big brands. It even performs in cold water.
It’s cheaper, refillable, plant-powered, cruelty-free and vegan.
foam fight.
And how about smol foaming handwash vs big brand liquid soap.
Good to know that it lasts longer than traditional liquid soaps AND is cheaper than them too! (all this PLUS 89% lower carbon emissions)²
surface smackdown.
When it comes to surfaces all around the home you can’t beat smol on impact.
Oh and you can’t beat it on performance either.
Same results. Less mess, stress, plastic and carbon.
We’ll keep saying it… smol is heavy on dirt but lighter on the planet.
smol performance FAQs.
does smol clean as well as big brand products?
Yes. In fact, smol matches or outperforms big brands.
do smol’s refillable products really cut carbon?
They do. For example:
Foaming handwash: up to 89% less carbon vs liquid soap
Multi-purpose surface spray: 91% lower emissions vs traditional cleaners
Fabric conditioner: 76% lower carbon emissions than traditional fabric conditioners.
All thanks to smart design, concentrated refills, and carbon-cutting grouped delivery.
are smol products cruelty-free and vegan?
Yes. All smol products are 100% cruelty-free and vegan. No animal testing, no animal-derived ingredients.
what are the environmental benefits of switching to smol?
Switching to smol helps reduce:
Plastic waste (refillable bottles, tablet formats, less packaging)
Carbon emissions
Water waste (super concentrated formulas = no shipping unnecessary liquid)
Pointless chemicals (gentler formulas, same cleaning power)
is smol non toxic?
Here at smol, safety is built into everything we do and our products meet strict UK and EU safety and environmental regulations. When used as directed, all our ingredients are completely safe for people and planet.
¹ Based on performance testing vs big brands using established industry methodology.
² Based on Life Cycle Analysis through production and delivery by independent sustainability experts eLoop.
³ Palmolive Naturals Milk & Honey (£1.50 Sainsbury’s August 2025) liquid soap gives 147 doses from 250ml = 1.02p per dose. Smol foaming handwash gives 291 doses from 250ml. At £1.75 per refill tablet = 0.5p per pump.
⁴ Finish price correct July 2025 Sainsbury's Finish Ultimate All In One £13.80 for 55 tablets.