13 Oct 2026
These gentle cleaning products care for skin while delivering powerful results.
- Dermatologically tested
- Accredited by the Skin Health Alliance
- Designed to be exceptionally gentle on skin
- Thoughtfully fragranced, not clinical or boring
- Includes laundry, washing up and handwash
- Super-concentrated formulas that avoid unnecessary liquid
- Refillable bottles-for-life and plastic-cutting cartons
- Vegan and cruelty free
Cleaning products come into contact with our skin a lot.
Clothing and bedding washed in laundry detergent and fabric conditioner. Washing up liquid and soap on our hands.
No wonder many of us want products that are kind but still clean brilliantly.
And that’s the thinking behind smol’s Sensitive range.
A collection of cleaning heroes that are exceptionally gentle on skin while still delivering the powerful cleaning performance smol customers expect.
Sensitive, not specialist.
When some brands say “sensitive” it can feel a bit boring.
There’s no fragrance and the products feel like they’re only meant for a small group of people.
But we think sensitive should just mean thoughtful formulas that are:
- Kinder to skin automatically
- Perfect for anyone
- Thoughtfully fragranced with gentle scents
- Designed for everyday cleaning jobs
- Dermatologically tested
- Accredited by the Skin Health Alliance (an independent organisation focused on skin health).
The smol Sensitive range.
Our Sensitive products cover cleaning jobs all around the home.
From laundry to dishes to hand washing. Each one delivers brilliant results while feeling gentle on skin.
1. Laundry.
Laundry products stay in contact with skin the longest, which can make gentle formulation especially important.
smol’s Sensitive laundry options include:
These laundry detergents are designed to be kind to skin but still clean brilliantly:
- Performance to rival the big brands
- Super-concentrated formulas for powerful cleaning in tiny doses
- Powerful stain removal for clean, fresh laundry
- Laundry liquid using up to 42% less liquid than big brands per wash¹
- Same price, if not cheaper, than big brands
Our new Peach & Jasmine Sensitive Fabric Conditioner also delivers double the softness after 3 washes² compared with our previous formula, all from just 8ml per wash.
2. Washing up.
Hands spend plenty of time in the sink, which is why our Aloe Vera Sensitive Washing Up Liquid is designed to cut through grease while still feeling gentle on hands.
Our newest option has a delicate Aloe Vera scent, with the same great performance (even works in cold water) as our bright Pink Grapefruit version.
- Proven to tackle grease, grime and baked-on food
- Performs as well as the big brands
- Works effectively even in cold water
- Same powerful clean, just gentler on hands
- Refill cartons use 83% less plastic than bottles¹
- Cartons create 43% less carbon than recycled plastic bottles¹
3. Hand washing.
Handwashing happens constantly throughout the day, which makes gentle formulas particularly important for some of us.
Our Cucumber & Rose Sensitive Foaming Handwash delivers effective cleaning while being exceptionally gentle on hands.
- Dermatologically tested
- Effectively removes everyday dirt and bacteria
- Foams quickly and rinses easily
- Lasts longer than traditional liquid hand soap
- 89% lower carbon emissions than liquid soap¹
- Refillable tablets help avoid single-use plastic bottles
Gentle cleaning that’s lighter on the planet.
Across the Sensitive range you’ll still find the same smol approach to smarter cleaning:
- Super-concentrated formulas to avoid shipping water
- Small doses that still deliver brilliant results
- Plastic-saving cartons instead of bulky bottles
- Refillable bottles-for-life
Sensitive range FAQs.
Why they switched.
¹ Based on recommended dose comparison (ml per wash) between smol laundry liquid and leading UK laundry liquids. Maximum saving is calculated against the highest comparable dose.
² After 3 washes, based on panel testing vs previous smol Fabric Conditioner formulation.
³ see smol.com/our-claims
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
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