13 Oct 2026
- Exceptionally gentle on hands
- Still tough on grease, grime and baked-on food
- 42% less chemicals than the big brands
- Freshly scented with calming aloe vera
- Perfect for everyone (but don't worry, our pink grapefruit’s going nowhere)
- Dermatologically accredited by the Skin Health Alliance
Washing up is one of those jobs you probably don’t think about much… until your hands do.
All that scrubbing and plunging into warm water (or cold water thanks to our clever smol formulations), and then soaking in detergent… it’s no surprise we often reach for the gloves just to get through the dishes.
So we asked ourselves a simple question: what if you didn’t always need them?
That’s where our new Aloe Vera Sensitive Washing Up Liquid comes in.

Scent to calm.
Our bright, zesty Pink Grapefruit Washing Up Liquid isn’t going anywhere. It’s loved for a reason! So if citrusy, fresh and energising is your thing, it’s still very much on the menu.
BUT sometimes, you want something a little quieter. And that’s where our new easy-going, Aloe Vera Sensitive Washing Up Liquid brings the choice. It’s fresh without being overpowering and just a lovely soft, calming fragrance.
- Same performance
- Same price
- Different mood
So whether you want a change, a soothing scent or something reassuringly gentler on your hands… there’s now a perfect option.

In good hands.
Our Sensitive formula is:
- Proven to tackle grease, grime and baked-on food
- Effective even in cold water
- Wonderfully scented with soothing Aloe Vera
- 42% less chemicals per bottle than the big brands
- Just as good as the big brands at actually cleaning your dishes
- Designed to be exceptionally gentle on hands, too
- Dermatologically tested
- Accredited by the Skin Health Alliance
- Vegan and approved by Cruelty Free International
And when the bottle eventually runs low? Just refill it.
Our refill cartons use 83% less plastic than bottles¹, and you can choose from a recycled plastic or recycled aluminium bottle-for-life.
Sensitive doesn't have to be sensible.
When most brands say sensitive, there’s zero fragrance and zero joy.
We don’t think sensitive should mean boring or clinical. And who says it’s only for people with skin sensitivities?
That’s why smol’s whole Sensitive range is:
- Designed so anyone can love it
- Kinder to skin by default
- Thoughtfully fragranced with soothing scents
- Carefully formulated for hard-working hands
- Dermatologically accredited by the Skin Health Alliance

Aloe Vera Sensitive Washing Up Liquid FAQs.
¹ for all our claims visit Our Claims page.

Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
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