12 Nov 2026
- To a Christmas party, in an outfit that’s giving rose garden in Marrakech after a rainshower.
- To a wintery pyjama morning, where each slow inhale brings a summer’s day in Sicily.
- To a spare bed ready for a loved-one, with fresh sheets promising a quiet morning in Provence.
- To a Boxing Day walk in your cosiest jumper, wrapping you in the first light of the Cornish coast.
- To a journey home after dark, scarf folded close, transporting you to golden hour in Jaipur.
From party clothes to guest bedding, scent makes everyday laundry a moment of escape.
We've paired up with Erica Davies - fashion editor turned influencer, stylist and author - to help you make more of your laundry this festive season. Read on for her top tips...
Scent has an amazing way of taking you somewhere else.
And at this time of year, those scent-led moments can be everywhere. In the party clothes you wear on repeat, the guest bed you’ve just made up or the scarf wrapped around you.
Which is exactly where Laundry Reset comes in.
Meet Laundry Reset.
Laundry Reset is our fragrance-led way to do laundry.
Five beautifully layered fragrances, created with perfume experts to lift a mood, stir a memory or take you somewhere else entirely.
Each fragrance comes as a powerful Non-Bio Laundry Liquid and matching Softener. Use them on their own or pair the matching scents to layer even more fragrance through your wash.
And with its touch-activated fragrance technology, you’ll find little bursts of scent release as your fabrics move. Which means when you pull on a jumper, give someone a hug or roll over in your bedding, the fragrance will find you again and again.
As for the bottle…
It’s paper fibre. We wanted to rethink the containers too, not just the liquids inside them. Pop the dosing cap in with your plastic recycling and the bottle can go in with your paper and card. Much better.
Five scents. Five places to go.
Not sure where you want to go first?
Why laundry works harder at Christmas.
There’s normal laundry. And then there’s December laundry.
Guest sheets. Spare towels. Party clothes. Tablecloths. Jumpers. Pyjamas. Coats. Scarves. So much laundry that we associate with the festive season.
So we asked style expert and Laundry Reset collaborator Erica Davies for three ways to make our laundry moments really count this Christmas.
1. Choose your scent by where you want to go.
"I choose these the way I’d choose somewhere to go, not the way you’d choose a detergent. One sniff of No.16 Jasmine & Cedarwood and I’m somewhere warm, rather than standing in my laundry room in November. Pick the one that takes you where you’d rather be, and the washing becomes less like a chore. You’ll be catching the scent for a while after, so it’s worth choosing something you will look forward to living with."
2. Give your guests a properly fresh welcome.
"There’s a clever tip to make your guest bed feel like a hotel: wash the sheets the day before, not three weeks ahead. The scent is released by movement, so you want it arriving when your guest pulls the duvet back (not quietly fading in a cupboard while you’re still wrapping presents!). The same goes for the towels and the spare blanket, which have been folded in that same cupboard all year and are the other things your guest actually touches. It’s such a small thing, but it’s the bit people always mention in the morning."
3. Don’t forget the pyjamas.
"At this time of year, especially, we’ll agonise over an outfit we’ll wear for four hours but then throw the clothes we spend 8 hours sleeping in, everyday , in with the towels. Wash them with your bedding instead - same load, but you get into bed with everything smelling of the same thing, which is a surprisingly lovely feeling and feels that bit more special and intentional. I go warm rather than fresh at night: No.4 Palo Santo & Cardamom is the one that tells my brain the day is finally over."
With beautifully layered fragrance designed to come back to life through each touch and movement, even the little everyday moments can become wonderful resets of their own.
So, this festive season… where will your laundry take you?
Laundry Reset for the festive season FAQs.
By Sophie Bramley with expert advice from Erica Davies
Sophie Bramley: Senior Innovation Manager at smol working across product development and innovation.
Erica Davies: Former fashion editor turned influencer, stylist and author.
She's known for turning over 20 years of fashion industry experience into realistic, relatable advice on how to look and feel your best, and how to get the most from your wardrobe.
Erica is a paid partner of smol for Laundry Reset.