19 May 2026
The smol circle cheat sheet:
- Early access to new launches
- Chances to test products before anyone else
- Giveaways, events & surprise perks
- Help shape future smol products
- Behind-the-scenes updates from the team
- A direct line to tell us what’s working (and what isn’t)
You know those people who actually reply to surveys, test exciting new products and send us brilliant ideas to generally make smol better?
They’re basically our favourite kind of humans so we created a space to bring them together.
That’s the smol circle.
A place for curious customers to get involved behind the scenes at smol with:
- Early access to new launches
- Sneaky peeks behind the scenes
- Product testing
- Giveaways and surprise perks
- Feedback sessions and quick polls
Everyone welcome.
Our smol circle is a brilliant community of people who care about making everyday choices a bit better and who want a say in what smol does next.
Some people join for the sneak peeks or the giveaways, while others just have very strong opinions about packaging.
We love it all.
What happens inside the circle?
- Product testing (“spy & try”)
- Quick polls & feedback
- Focus groups
- Brand-new launch previews
- Occasional competitions
- Real chats with the smol team
Why we made it.
smol has always worked best when customers tell us the truth.
Some of our best product ideas and improvements have come directly from people using smol every day.
The smol circle just gives us a better way to keep that conversation going.
smol circle FAQS.
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
ABOUT OUR AUTHORS