11 Nov 2026
- Reset fragrance took 18 months to develop.
- We worked with perfume experts, not just cleaning formulators.
- Each scent is built in layers, with top, heart and base notes.
- Clean Reset and Laundry Reset needed different fragrance engineering.
- Laundry Reset uses touch-activated fragrance to release more scent as fabrics move.
Most brands design cleaning products to do one job… clean.
Fragrance is often an afterthought.
When we created our Reset products, we did things differently.
We wanted the scent to be front and centre from the get-go, because a beautiful fragrance can change the atmosphere of a room or boost your mood when you pull on a jumper. We spent 18 months working with perfume experts to create our Reset fragrance collection and the incredible scents reflect that.
Why does fragrance matter in a cleaning product?
Maybe you light a scented candle in the evening or use a reed diffuser in the hallway. Have you noticed that the scent impacts how you or the space feels?
Cleaning products are used all over our homes and of course on the clothes we wear, so we thought their fragrance deserved that same attention. And we wanted the fragrances to have depth with enough balance to work alongside the other scents in your home.
What are top, middle, and base notes?
Expensive, fine fragrance doesn’t smell the same from the first sniff to the last. That’s because different notes reveal themselves at different speeds.
Fragrance layer | What it does |
Top notes | The first impression that’s quicker to appear |
Middle notes | The main character at the centre of a fragrance |
Base notes | Deeper notes that help give staying power |
So with our Reset fragrances, instead of the same smell throughout, the fragrance has more depth and changes cleverly over time.
18 months involved a LOT of sniffing.
Making a fragrance smell beautiful is one thing but making it work inside a high-performing cleaning product is another.
We needed the scent to handle all the other cleaning ingredients and behave well when sprayed, diluted, rinsed or dried. And we needed it to be noticeable without being too much.
So there was plenty of sniffing, tweaking, testing, sniffing again and starting over.
Clean Reset fragrances.
Our Clean Reset sprays weren’t given one generic “clean” smell. Each fragrance was developed with its particular place in the home in mind.
Fragrance | Where it’s used | Key notes |
No.12 Vetiver & Sandalwood | Grapefruit, green leaves, petitgrain, sandalwood, vetiver, patchouli | |
No.30 Geranium & Patchouli | Surfaces | Bergamot, elemi, geranium, incense, patchouli |
No,1 Rhubarb & Pink Pepper | Surfaces | Rhubarb, pink pepper, ginger, rose, grapefruit, violet, cedarwood |
No.8 Cardamom & Rosemary | Cardamom, orange, pine, eucalyptus, rosemary, cedarwood | |
No.22 Mango Leaf & Jasmine | Mango, pineapple, orange, jasmine, tropical fruits, sandalwood, cedarwood |
Laundry Reset Fragrance.
Laundry fragrance must work hard. It goes into a machine with water, detergent and fabric. It gets rinsed and dried. Then your clothes can hang in a wardrobe for days before they get worn.
If all the fragrance disappears during the wash, you can’t enjoy it ongoing.
So Laundry Reset uses touch-activated fragrance technology which means the scent will reappear when you’re pulling on a jumper, giving somebody a hug or sinking into bed.
The Laundry Reset Fragrances.
Laundry Reset Liquid and Laundry Reset Softener come in matching fragrances, so you can use the liquid alone or layer it with the matching softener.
Fragrance | Middle notes | Base notes | |
No.16 Jasmine & Cedarwood | Peach, Orange Blossom, Mandarin | Jasmine, Rose, Ylang Ylang | Cedarwood, Vanilla, Coconut |
No.13 Wild Rose & Patchouli | Eucalyptus, Apple, Peach | Muguet, Jasmine, Rose | Vanilla, Cedarwood, Patchouli |
No.7 Lavender & Sage | Peach, Bergamot | Coconut, Lavender, Sage | Sandalwood, Vanilla, Patchouli |
No.42 Neroli & Amber | Lemon, Mandarin, Orange Blossom | Peach, Rose | Ambery notes, Cedarwood, Patchoul |
No.4 Palo Santo & Cardamom | Plum, Cardamom | Clove, Coconut, Sage | Cedarwood, Patchouli |
Why does scent affect our mood?
Smell has particularly close links with areas of the brain involved in emotion and memory.
Which explains why smelling a fragrance can remind you of a person, a place or a moment.
Scent can also change how a space feels and how you feel in it.
And why call it a Reset?
Because we wanted the fragrance to add something to your day.
Yes, you’re cleaning a surface. Yes, you’re washing your clothes. But you’re also creating a tiny shift through scent when the room feels calmer, or the laundry fragrance makes you smile.
That’s the Reset bit.
And it took 18 months of sniffing to get there.
Reset Fragrance FAQs.
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
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