25 Apr 2026
Which laundry detergent is best for you?
- Big on stains? Choose Bio Laundry Capsules
- Sensitive skin? Try Non-Bio Laundry Capsules
- Don’t want a scent? Fragrance-Free Non-Bio Laundry Capsules
- Love a liquid? There’s Bio or Non-Bio to choose from
- Want extra stain help? Add Stain Gel
- Craving extra softness? Add Fabric Conditioner
- Our Non-Bio Capsules, Fragrance-Free Capsules and Non-Bio Laundry Liquid are all part of our Sensitive range
Finding your laundry love match may feel a bit like dating.
But thankfully, it’s much easier.
Tell us what matters most to you and we’ll find you The One.
I want powerful stain removal.
Your match? Bio Laundry Capsules.
Their stain removal power is legendary. They actually contain enzymes that get to work breaking down different types of stains.
And you don’t need a piping-hot wash to get results because they deliver powerful stain removal at 20°C with less chemicals than the big brands.¹
And if you’re battling a particularly tricky stain, just introduce smol Stain Gel.
You can apply it directly to stains before washing. Used alongside our Bio Laundry Capsules, it can boost overall stain removal by 27% and grease removal by 35%.¹
I want something with sensitive skin in mind.
Your match? Non-Bio Laundry Capsules.
Our blue Non-Bio Capsules contain no enzymes and are designed to be exceptionally gentle on skin while still getting laundry wonderfully clean.
- Dermatologically tested
- Accredited by the independent Skin Health Alliance
- Freshly fragranced
- Powerful at cleaning at 20°C
- Use less chemicals than the big brands¹
I don’t want a fragrance.
Your match? Fragrance-Free Non-Bio Laundry Capsules.
No perfume. No colour. No enzymes. But loads of cleaning power (even at 20°C with less chemicals than the big brands).¹
They’re dermatologically tested and accredited by the independent Skin Health Alliance AND they’re recommended by Allergy UK.
I’m a liquid lover.
Your match? smol Bio or Non-Bio Laundry Liquid.
If you like flexibility in dosing or regularly handwash your clothes, then our refillable, super-concentrated Laundry Liquid has your back.
You only need 20ml (10 pumps) for a standard load and you’ll use up to 42% less liquid than leading brands per wash.¹ It’s dermatologically tested, and it’s accredited by the independent Skin Health Alliance, making it another member of our Sensitive family.
And unlike the giant plastic laundry bottles of old, your smol bottle is designed to be refilled again and again. You can even pick between a recycled plastic bottle-for-life or one made from recycled aluminium.
I want my laundry super soft.
Your match? Fabric Conditioner.
Choose our original Outdoorsy fragrance for an easy-breezy hit of apple and orange blossom.
Or try Peach & Jasmine (Sensitive). It’s fresh, floral and part of our Skin Health Alliance accredited Sensitive range.
Both give laundry double the softness after just 3 washes.¹
So, what’s your perfect laundry combination?
If you’re after… | Try… |
|---|---|
Powerful & convenient stain removal | Bio Laundry Capsules |
An easy option with fragrance for sensitive skin | Non-Bio Laundry Capsules |
No perfume or colour | Fragrance-Free Laundry Capsules |
Flexible dosing and great stain removal | Bio Laundry Liquid |
Flexible dosing for sensitive skin | Non-Bio Laundry Liquid |
Extra help on stubborn stains | Stain Gel |
Soft, scented laundry with a fresh fragrance | Outdoorsy Fabric Conditioner |
Soft, scented laundry for sensitive skin | Peach & Jasmine Fabric Conditioner |
Sensitive skin? Meet the family.
Our growing Sensitive range includes:
Fragrance-Free Non-Bio Laundry Capsules
Peach & Jasmine Fabric Conditioner
Cucumber & Rose Foaming Handwash
Each one is dermatologically tested, and they’re all accredited by the independent Skin Health Alliance.
Try your Laundry Capsule love match for FREE.
And remember, you can try our Bio, Non-Bio or Fragrance-Free Non-Bio Laundry Capsules for FREE.
Get 9 washes and simply cover the postage.
Laundry detergent FAQs.
¹ See smol.com/our-claims
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
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