13 Oct 2026
- Dermatologically tested
- Dermatologically accredited by the independent Skin Health Alliance
- Performs as well as Persil Wonder Wash Non-Bio on a 15-minute quick wash¹
- Keeps whites whiter than Persil Wonder Wash¹
- Super-concentrated with less chemicals than the big brands
- Bottle-for-life with plastic-saving refill cartons
- Vegan and cruelty free
You might have sensitive skin.
You may prefer gentler products for you and your home.
Or maybe you just love the flexibility of liquid detergent.
Whatever your preference, we've got you covered with smol’s NEW Sensitive Non-Bio Laundry Liquid.
Sensitive skin? We've got you.
When we see the word "sensitive" on a product, it’s not uncommon for us to think it must only be designed for people with a skin sensitivity.
But here at smol, sensitive simply means thoughtful formulation for products that are:
- Exceptionally gentle on skin
- Brilliant at cleaning
- Made for everyone in everyday life
Choosing a gentler laundry liquid shouldn't mean compromising on stain removal, giving up quick wash performance or filling your cupboard with bulky plastic bottles.
Why choose smol Laundry Liquid?
Some people simply prefer liquid detergent.
Perhaps you like adjusting the amount you use depending on the load. Maybe you regularly handwash delicate items. Or perhaps liquid is just what you've always used.
Whatever your reason, our Sensitive Non-Bio Laundry Liquid gives you everything you need in a super-concentrated refillable liquid.
- Dermatologically tested
- Dermatologically accredited by the Skin Health Alliance
- Suitable for sensitive skin
- Refillable recycled plastic or recycled aluminium bottles-for-life
- Delicate fresh scent
- Super concentrated
Tiny dose. Big performance.
Yes, it’s a tiny dose but don’t be fooled.
Our Non-Bio Laundry Liquid is independently tested to perform as well as Persil Wonder Wash Non-Bio on a 15-minute, 30°C quick wash, while keeping whites whiter too.¹
Better still, because it's super concentrated, you only need 20ml per wash (10 pumps).
That's up to 42% less liquid than leading brands¹ without compromising on cleaning performance, AND all the while you’re using less chemicals than the big brands.
Refill, not landfill.
Our Laundry Liquid is designed to be refilled, not replaced. That means:
- Less single-use plastic
- Smaller deliveries
- Less unnecessary packaging
- 43% lower carbon emissions than recycled plastic bottles¹
Try it today.
Trying a new laundry detergent can feel like a big decision.
Will it clean brilliantly?
Will it work on quick washes?
Will it suit your skin?
Our Sensitive Non-Bio Laundry Liquid is available as a starter pack from just £3 (+P&P), complete with your refillable bottle-for-life and first refill carton.
Sensitive Laundry Liquid FAQs.
Looking for more gentle cleaning? We've got you.
Laundry is only part of the story.
Our growing Sensitive range helps you choose gentler products throughout your home. All are dermatologically tested and also it’s accredited by the independent Skin Health Alliance.
1. Sensitive Laundry Capsules.
Choose from delicately scented Non-Bio Laundry Capsules or Fragrance-Free Non-Bio Laundry Capsules, which are also recommended by Allergy UK.
Both deliver brilliant cleaning performance while being exceptionally gentle on skin.
2. Sensitive Fabric Conditioner.
Our delicately fragranced Peach & Jasmine Sensitive Fabric Conditioner gives double the softness after just three washes.¹
Its touch-activated fragrance technology keeps scent locked into fibres, releasing it whenever fabrics move.
3. Sensitive Washing Up Liquid.
Lightly scented with calming aloe vera, our Aloe Vera Sensitive Washing Up Liquid is tough on grease yet exceptionally gentle on hardworking hands.
4. Sensitive Foaming Handwash.
Our Cucumber & Rose Sensitive Foaming Handwash combines fresh cucumber with soft rose petals for a light botanical fragrance that's clean, gentle and never overpowering.
¹ See smol.com/our-claims
Catherine Green, Cleaning Expert
Catherine has been on a mission to revolutionise the way we tackle chores since the dawn of smol and is an advocate for making more sustainable living accessible to all, with a strong focus in cleaning that’s heavy on dirt, lighter on the planet and gentle on the skin. Catherine has tested hundreds of hacks to make tackling chores easier, safer, and better for the planet and our homes.
ABOUT OUR AUTHORS